Experience Marshall
brochure introduction
From your first days at USC Marshall, you will experience the unique advantages of being part of the Trojan Family as you meet outstanding Marshall freshmen from across the country and around the world.
Like you, they are smart, enthusiastic and ambitious — and excited to be part of a high-energy, collaborative environment that will prepare them for lifetime of achievement. You will also discover the wide range of Marshall and University-wide student-run organizations, offering myriad opportunities for leadership, networking and community service.
Your professors at Marshall will be distinguished scholars and practitioners — internationally renowned experts in business and related disciplines who enjoy sharing their knowledge with undergraduates. You will find our faculty to be as eager to explain a complex subject as they are to listen and respond to your career plans, or to provide directed research opportunities.
As a freshman, you will start building the foundation of your business studies with core courses that present theoretical principles as they relate to practical applications and an entrepreneurial mindset.
You will be encouraged to broaden your horizons — and your future marketability — by pursuing a double major, or a minor in an unrelated field. You can further customize your Marshall experience by selecting from upper-division elective courses that directly relate to your career goals.
Throughout your Marshall experience, you will be immersed in the global culture of 21st-century business, beginning in freshman year with a program that culminates in an intensive 10-day study trip to a major industrial center in Asia, Europe, Latin America or Australia.
At the same time, you will discover the benefits that only Los Angeles can offer, a city rich in cultural diversity, entertainment options and leading companies on the cutting edge.
brochure conclusion
At USC Marshall, you will experience a high-achieving yet genuinely supportive environment, with distinguished faculty actively engaged in your learning. Marshall's flexible curriculum will encourage you to pursue your personal career interests through concentrations, double majors and minors.
Hands-on experience in other countries will broaden your world-view; leadership opportunities in our active student organizations will sharpen your professional skills. Los Angeles will delight and inspire you with its great weather and entertainment options, and its critical mass of global business leaders.
USC Marshall celebrates its 90th anniversary in 2010, a landmark in the history of the close-knit Trojan Family. As a Trojan, you will benefit form the dedication of outstanding Marshall alumni, who serve as mentors and provide rewarding internship sin top industries.
And you will forever be linked to your fellow Trojans — friends, resources and supporters who will cheer you on to a lifetime of success.
brochure introduction
From your first days at USC Marshall, you will experience the unique advantages of being part of the Trojan Family as you meet outstanding Marshall freshmen from across the country and around the world.
Like you, they are smart, enthusiastic and ambitious — and excited to be part of a high-energy, collaborative environment that will prepare them for lifetime of achievement. You will also discover the wide range of Marshall and University-wide student-run organizations, offering myriad opportunities for leadership, networking and community service.
Your professors at Marshall will be distinguished scholars and practitioners — internationally renowned experts in business and related disciplines who enjoy sharing their knowledge with undergraduates. You will find our faculty to be as eager to explain a complex subject as they are to listen and respond to your career plans, or to provide directed research opportunities.
As a freshman, you will start building the foundation of your business studies with core courses that present theoretical principles as they relate to practical applications and an entrepreneurial mindset.
You will be encouraged to broaden your horizons — and your future marketability — by pursuing a double major, or a minor in an unrelated field. You can further customize your Marshall experience by selecting from upper-division elective courses that directly relate to your career goals.
Throughout your Marshall experience, you will be immersed in the global culture of 21st-century business, beginning in freshman year with a program that culminates in an intensive 10-day study trip to a major industrial center in Asia, Europe, Latin America or Australia.
At the same time, you will discover the benefits that only Los Angeles can offer, a city rich in cultural diversity, entertainment options and leading companies on the cutting edge.
brochure conclusion
At USC Marshall, you will experience a high-achieving yet genuinely supportive environment, with distinguished faculty actively engaged in your learning. Marshall's flexible curriculum will encourage you to pursue your personal career interests through concentrations, double majors and minors.
Hands-on experience in other countries will broaden your world-view; leadership opportunities in our active student organizations will sharpen your professional skills. Los Angeles will delight and inspire you with its great weather and entertainment options, and its critical mass of global business leaders.
USC Marshall celebrates its 90th anniversary in 2010, a landmark in the history of the close-knit Trojan Family. As a Trojan, you will benefit form the dedication of outstanding Marshall alumni, who serve as mentors and provide rewarding internship sin top industries.
And you will forever be linked to your fellow Trojans — friends, resources and supporters who will cheer you on to a lifetime of success.
client
USC Marshall School of Business
project
'Experience Marshall' — undergraduate conversion brochure developed by Textual to tell the USC Marshall story via clusters of brief quotes from current students, bracketed by an introduction and conclusion
audience
High school students who have been accepted by USC, and their parents
goal
To increase yield (accepted students who enroll)
USC Marshall School of Business
project
'Experience Marshall' — undergraduate conversion brochure developed by Textual to tell the USC Marshall story via clusters of brief quotes from current students, bracketed by an introduction and conclusion
audience
High school students who have been accepted by USC, and their parents
goal
To increase yield (accepted students who enroll)