La Torre at Olympic & Soto:
Landmark Opportunities in Boyle Heights
excerpt
The Heart of Community Life
Boyle Heights has always been a place of infinite possibilities for people from many countries and cultures. In recent decades, Latino families have placed their own unique stamp on the community.
La Torre will continue this legacy of proud neighborhood identity by creating an authentic town center. New shops, homes and recreational spaces will transform a 22-acre expanse of under-utilized urban land just east of the Los Angeles River into a dynamic hub of community life.
Because Latino culture places a high value on outdoor gathering places, La Torre will have beautifully landscaped plazas and streets for shopping, strolling and relaxing with friends and family. A mix of brand-name and local shops and restaurants will offer an abundance of choice as well as a major boost to the local economy.
La Torre is also committed to preserving a key piece of local history: the 78-year-old Sears Tower (La Torre de Sears). The tower’s illuminated sign, visible from afar, has long served as a community beacon.
Now the historic facade will be restored to its original glory. The spacious interior will serve a new generation attracted by the opportunity to live, work, shop and relax in a vibrant urban setting.
La Torre will reflect the warmth and style of multi-generational living, offering new opportunities to experience the best of Boyle Heights. Families, young couples, singles and active seniors will find a welcoming new home that makes the most of community ties.
At the same time, La Torre will be a gateway for visitors eager to explore the Latino culture of the eastside. In the years to come, La Torre will be recognized throughout the region as a place shaped by the heart and soul of the people who live there.
excerpt
The Heart of Community Life
Boyle Heights has always been a place of infinite possibilities for people from many countries and cultures. In recent decades, Latino families have placed their own unique stamp on the community.
La Torre will continue this legacy of proud neighborhood identity by creating an authentic town center. New shops, homes and recreational spaces will transform a 22-acre expanse of under-utilized urban land just east of the Los Angeles River into a dynamic hub of community life.
Because Latino culture places a high value on outdoor gathering places, La Torre will have beautifully landscaped plazas and streets for shopping, strolling and relaxing with friends and family. A mix of brand-name and local shops and restaurants will offer an abundance of choice as well as a major boost to the local economy.
La Torre is also committed to preserving a key piece of local history: the 78-year-old Sears Tower (La Torre de Sears). The tower’s illuminated sign, visible from afar, has long served as a community beacon.
Now the historic facade will be restored to its original glory. The spacious interior will serve a new generation attracted by the opportunity to live, work, shop and relax in a vibrant urban setting.
La Torre will reflect the warmth and style of multi-generational living, offering new opportunities to experience the best of Boyle Heights. Families, young couples, singles and active seniors will find a welcoming new home that makes the most of community ties.
At the same time, La Torre will be a gateway for visitors eager to explore the Latino culture of the eastside. In the years to come, La Torre will be recognized throughout the region as a place shaped by the heart and soul of the people who live there.
client
MJW Investments
project
Prospectus
audience
Local residents, elected officials
goal
To describe how this development will help the neighborhood economically while keeping local traditions alive
MJW Investments
project
Prospectus
audience
Local residents, elected officials
goal
To describe how this development will help the neighborhood economically while keeping local traditions alive