CRA website
excerpts

Our Vision
Creative Resource Associates designs richly articulated interiors that reflect the international contemporary lifestyle. Our nimble, forward-looking approach produces the ultimate guest experience.

Capturing the look and feel of today’s most-wanted living spaces, we establish a seamless blend of interior architecture, furniture design, lighting, accessories and graphic elements.

We invest every project — large-scale conference hotel, luxury resort villa or stand-alone restaurant — with a uniquely welcoming and memorable ambiance. CRA aspires to become the preeminent creative interior design firm for leading owners and operators worldwide.

Process
When creativity becomes a science, hospitality takes on a new dimension. Our proactive approach is based on a deep understanding of the industry’s challenges and opportunities.

After a careful review of the project’s scope and goals, we propose fresh and inviting solutions designed to meet and surpass guest expectations. Drawing on trusted manufacturers, artisans and fabricators worldwide, our creative team sources the diverse elements that will come together to create a distinctive mood and tone.

Throughout each design phase, tight documentation and dedicated project management ensure smooth coordination and timing. From the initial client meeting through installation of the final accessory, we provide continuously responsive customer service, informed leadership and exceptional attention to detail.


Portfolio
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Brilliant Flourishes
A guest room sparkles with an enchanting medley of stylized gold feather patterning, crystal beading, luxe metals and acrylic. Aligning our visionary approach to design with owners’ key revenue-generating goals, we create interiors that capture guests’ hearts and win their loyalty while providing down-to-earth pricing, durability and maintenance.

Elegant Appointments
This sumptuous suite beckons its occupants with sophisticated furnishings and artwork evoking a brilliantly lit chandelier. Our international team of designers, strategic office locations and global network of trusted artisans, fabricators and product sources enable us to deliver superbly crafted interiors for high-end hospitality projects worldwide.

Luxurious Comfort
Lavish attention to comfort, luxurious accessories and a restful palette inspire sweet dreams. Incorporating today’s most-wanted features, our creative room designs are realized on time through tightly coordinated procurement, fabrication and installation. We believe that properly executed strategic planning helps everyone sleep better — including hospitality executives.
client
Creative Resource Associates

project
Company website
www.cradesign.com

audience
Hospitality industry owners and developers

goal
Branding and marketing
© 2010 Cathy Curtis